DOOMSDAY

Doomsday

Universal’s short lived genre branch Rogue Pictures and Intrepid Pictures co-financed this $33 million film and producing company Crystal Sky Pictures, who brought Doomsday to Rogue had the option to finance 50% budget as an equity investment. It has not been reported if they made any investment. Doomsday was the first film greenlit under the new president of production at Rogue Andrew Rona, who left Dimension Films weeks prior. Rogue sold overseas rights and distributed in the US. Doomsday opened in the US in 1,936 theaters without being screened for critics and it was dead on arrival with $4,926,565 — placing #7 for the weekend led by Dr. Seuss’ Horton Hears a Who!, holdover 10,000 B.C. and new opener Never Back Down. Doomsday fell 54.3% in its second weekend to $2,249,880 and was out of release after only four weeks with a poor $11,008,770. Rogue would see back about $6 million after theaters take their percentage of the gross, which would not even cover the modest P&A costs. Selling the film overseas, would pad some of the loss for Rogue and Intrepid, but spread the red ink to multiple distributors, when this posted poor worldwide numbers. Universal distributed in the UK to a poor $2 million, which posted the film’s strongest numbers. The overseas total was an anemic $11.2 million and the film went straight to video in Australia. Domestic home video sales were $11 million (less after resellers take their cut and manufacturing costs).