PUSH

Push

Push was co-financed by Summit Entertainment and Icon for $38 million and Icon would distribute in Australia, New Zealand, the UK and pre-sell the rights in Asia and South Africa. Summit distributed in the US and Push was to be the start of a series of films, but that never materialized after the weak worldwide box office. The film was tracking poorly in the US, but opened above expectations at $10,079,109 — placing #6 for the weekend led by opener He’s Just Not That Into You, holdover Taken, new opener Coraline (voiced by Dakota Fanning) and the flop The Pink Panther 2. Push dropped only 31.9% in its second weekend (the Valentine’s Day frame) to $6,863,022 but fell 54.5% in its third frame to $3,119,656. Push closed its US run with a soft $31,811,527 which would leave Summit with about $17.4 million after theaters take their percentage of the gross and would cover a good portion of their P&A spend. Icon saw awful results in Australia with just $765,880 and the UK gross was a poor $1,826,729. The overseas total was $17 million across numerous distributors and the film was sent straight to video in Germany. Summit attempted to make the property into a TV series after the film did poor numbers, but the show was passed by every network. Recorded domestic home video numbers were a decent enough $19.5 million (less after resellers take their cut and manufacturing costs).