The Lovely Bones
|Budget: $65 million||Financed by: DreamWorks; Film4|
|Domestic Gross: $44,114,232||Domestic Distributor: Paramount|
|Overseas Gross: $49,507,108|
Directed by: Peter Jackson
Produced by: Fran Walsh
The Lovely Bones cost an estimated $65 million after tax breaks and was financed by Dreamworks with some capital from Film4. Paramount was set to distribute worldwide and after Dreamworks left the studio in 2008, the film stayed at Paramount. Paramount launched a reported $85+ million worldwide marketing spend and initially opened the film in the US in 3 theaters to a disappointing $116,616 for an awards qualifying run. The planned expansion to go wide on Christmas was scrapped to revamp the marketing and target young females after a test screening in Kansas City scored high points with young femme auds. After 5 weeks of playing poorly in 3 theaters, especially for a film with heavy exposure and awareness, The Lovely Bones went wide January 15th with a decent enough $17,005,133 — placing #3 for the weekend led by Avatar in week 5 and new opener The Book Of Eli. Poor to mixed reviews did not help the limited appeal and the pic proved to have weak legs and declined 50.5% the following weekend to $8,418,192 and The Lovely Bones closed with a disappointing $44,114,232. Overseas, the film did not fare much better, grossing just $49.5 million with $9.3 million from the UK as the strongest showing. The worldwide total was $93.6 million which Paramount would see about $51.4 million after theaters take their cut of the gross, leaving part of the P&A spend in the red and the budget untouched by the theatrical gross. Recorded domestic home video sales were a soft $13.2 million (less after resellers take their cut and manufacturing costs).