30 Minutes Or Less
|Budget: $28 million||Financed by: Media Rights Capital|
|Domestic Gross: $37,053,924||Domestic Distributor: Sony|
|Overseas Gross: $3,912,792|
Directed by: Ruben Fleischer
Produced by: Ben Stiller
Media Rights Capital financed the $28 million comedy and Sony came on as worldwide distributor for 30 Minutes Or Less. The second pairing between Zombieland director Ruben Fleischer, Jessie Eisenberg and Sony — and Eisenberg and Sony were also coming off the 2010 success The Social Network, so expectations were pegging 30 Minutes or Less to open far higher than the $13,330,118 it did at US theaters — placing #5 for the weekend led by Rise Of The Planet Of The Apes and new openers The Help and Final Destination 5. 30 Minutes Or Less did not hold well and dropped 52% in its second weekend to $6,402,602 and closed with $37,053,924 leaving Sony with about $20.3 million after theaters take their percentage of the gross — which would cover most, but not all of the P&A spend. Comedies don’t usually travel very well overseas and Sony saw terrible numbers in every market to a $3.9 million total. Sony opened the film moderately wide in the UK in 261 theaters to an awful $411,223 and it sank 80.2% in its second weekend to $81,484 and was pulled out of release after three weeks to $872,851. A weak $1,384,261 from Russia was the strongest number in the overseas market for 30 Minutes or Less. After modest domestic home video sales at $13 million (less after resellers take their cut and manufacturing costs), the film probably came close to a break even point for Sony, but little if any cash overages would flow back to Media Rights Capital.