Don't Be Afraid Of The Dark
|Budget: $28 million||Financed by: Miramax|
|Domestic Gross: $24,046,682||Domestic Distributor: FilmDistrict|
|Overseas Gross: $15,079,745|
Directed by: Troy Nixey
Produced by: Guillermo del Toro
Don’t Be Afraid Of The Dark was financed by Miramax for $28 million and the film would sit on the shelf for over a year after Disney sold off Miramax and declined to distribute it. Pathe sold the foreign rights, which sold well and FilmDistrict purchased US rights. FilmDistrict spent an estimated $20 million on marketing and opened the film in 2,760 theaters to a soft $8,525,728 — placing #4 for the very slow weekend and Hurricane Irene hit the east coast and further depressed attendance and closed theaters. Audiences gave the film a poor C- cinemascore, which isn’t unusual for a horror film and Don’t Be Afraid of the Dark declined a modest 39.1% to $5,195,268 in its second weekend, even with Apollo 18 opening and courting similar auds. The pic fell a steep 58.3% in its third frame to $2,166,846 and ended its run with $24,046,682 and after theaters take their cut of the gross, FilmDistrict would see back about $13 million, leaving part of their ad spend and acquisition cost in the red. Overseas the horror film pulled in a weak $15 million across numerous distributors, while going straight to video in major territories like France and Germany. Home video sales were a soft $5.7 million (less after resellers take their cut and manufacturing costs).