I Don't Know How She Does It
|Budget: $24 million||Financed by: The Weinstein Company|
|Domestic Gross: $9,662,284||Domestic Distributor: The Weinstein Company|
|Overseas Gross: $20,889,211|
Directed by: Douglas McGrath
Sarah Jessica Parker
Produced by: Donna Gigliotti
I Don’t Know How She Does It was financed by The Weinstein Company for $24 million and they also sold the film at Cannes to buyers, while star Sarah Jessica Parker was fresh off the global hit Sex and the City 2. The Weinstein Co. distributed in the US and partnered with the NBCU division Women, to help market the picture to their female viewers. After a strong ad spend, the film tanked opening weekend with $4,402,201 and the distributor blamed the re-release of The Lion King for taking its female audience, who were busy bringing their kids to the cartoon. Expecting stronger legs the following weekend, I Don’t Know How She Does It dropped 54.5% to $2,002,040 and quickly closed its poor US run with just $9,662,284. The Weinstein Company would see back about $5.3 million after theaters take their cut of the gross, which covers about 1/4 of the P&A costs and none of their exposure to the budget. Showing difficulty attracting audiences outside of Parker’s successful franchise, I Don’t Know How She Does It made only $20.8 million overseas across dozens of distributors. Domestic home video sales were a dismal $3.8 million. After the box office failure of Did You Hear About The Morgans? back in 2009 and this pic, Sarah Jessica Parker has not had another studio vehicle put into production.