Shark Night 3D
|Budget: $30 million||Financed by: Sierra Pictures; Incentive Filmed Entertainment|
|Domestic Gross: $18,877,153||Domestic Distributor: Relativity|
|Overseas Gross: $21,259,326|
Directed by: David R. Ellis
Produced by: Chris Briggs
Sierra Pictures and Incentive Filmed Entertainment financed Shark Night 3D with a budget estimated between $25 million and $30 million. Sierra pre-sold the picture, which sold well at Cannes and Relativity scooped up US rights. Shark Night 3D opened during the slow Labor Day frame against the cheap found footage horror entry Apollo 18, which likely cannibalized the same audience and the film pulled in $8,404,260 opening weekend. The film received a poor C cinemascore from audiences, which is not unusual from the genre and declined 59.4% in its second weekend to $3,408,413 and ended its run with $18,877,153. Relativity would see back around $10 million once theaters take their percentage of the gross, which would leave a portion of the ad spend and acquisition cost in the red for the new distribution company. While Sierra and Incentive wouldn’t have too much on the line after pre-sales, it’s unlikely they saw anything back since the film played mediocre to poor in every territory and distributors probably didn’t get back their investment. Overseas total amounted to $21.2 million across numerous distributors, with its strongest showing in Russia at $5.4 million. Domestic video sales were a poor $3.9 million (less after resellers take their cut and manufacturing costs).