|Budget: $52 million||Financed by: Universal; Relativity Media|
|Domestic Gross: $37,081,475||Domestic Distributor: Universal|
|Overseas Gross: $38,753,649|
Directed by: David Dobkin
Produced by: Neal H. Moritz
This $52 million Universal production, with some capital from Relativity, was far too expensive for a raunchy body switching comedy and when The Change-Up was tracking on the soft side, Universal offered discounted $6 tickets through DailyCandy to attract viewers and 350 screenings across the country to spread word of mouth. After an expensive marketing campaign, The Change-Up opened as counter-programming to Rise Of The Planet Of The Apes and pulled in a poor $13,531,115 — placing #4 for the weekend led by Apes, holdovers The Smurfs and Cowboys & Aliens. After testing well in the weeks leading up to release, Universal hoped the film would find its audience in the upcoming weeks. It did not. The Change-Up fell 53.4% in its second frame to $6,306,645 and declined 55.2% in its third weekend to $2,824,945 and closed with $37,081,475 — hardly a terrible number for a gross out comedy, but a terrible number for a gross out comedy that cost $52 million plus a marketing spend over $30 million. Comedies don’t usually travel well overseas and The Change-Up did ok business for the genre bringing in $38.7 million, but it would not be enough to offset an overseas ad spend and the low domestic numbers. Star Ryan Reynolds had a rough summer when his mega-budgeted Green Lantern flopped two months prior.