|Budget: $70 million||Financed by: Universal; Spyglass Entertainment|
|Domestic Gross: $48,475,290||Domestic Distributor: Universal|
|Overseas Gross: $22,071,575|
Directed by: Ron Howard
Produced by: Brian Grazer
Produced by: Ron Howard
Universal and Spyglass Entertainment footed the $70 million bill for this Ron Howard comedy, that on paper should have been a blueprint for success. With Vince Vaughn coming off a slew of recent box office successes and Kevin James coming off his first solo outing Paul Blart: Mall Cop and Howard returning to the comedy genre after years of dramatic turns. The Dilemma would also mark the first release from Universal Chairman Adam Fogelson’s greenlit slate of pictures after he took over Marc Shmuger’s disastrous run. The Dilemma’s trailer was weak and set off a firestorm of criticism over gay jokes and the film opened to poor reviews and the marketing never seemed to be clear if this was a broad comedy or drama, which was also a frequent complaint from critics. The Dilemma opened with little hype, but still managed $17,816,230 opening weekend at US theaters — placing #2 for the Martin Luther King holiday frame, behind new opener The Green Hornet. The pic declined 48.9% in its second frame to $9,108,890 and had a modest 37.8% third weekend decline to $5,665,730. The film closed its run with a disappointing $48,475,290 which would leave Universal with about $26.6 million after theaters take their percentage of the gross, which would almost cover the US ad spend, but not the expensive $70 million budget. Overseas, the film did poorly bringing in just $22,071,575, with the film playing best in the UK and Germany making a weak $4.5 million in each territory. Ron Howard and Brian Grazer’s Imagine Entertainment had a lucrative deal with Universal where they see 7.5% of the gross of any film they develop — so Imagine was the only one that saw a return on The Dilemma. Vince Vaughn would see a decline in his star power after The Dilemma, with the 2012 flop The Watch and the 2013 flops The Internship & Delivery Man.