The Rum Diary
|Budget: $45 million||Financed by: GK Films|
|Domestic Gross: $13,109,815||Domestic Distributor: FilmDistrict|
|Overseas Gross: $17,025,143|
Directed by: Bruce Robinson
Produced by: Graham King
Financed by Graham King under his GK Films banner for $45 million, King pre-sold The Rum Diary worldwide to very strong sales and distributors clearly overpaid for the pet project for the very bankable Johnny Depp. Most of the budget was covered by the pre-sales, leaving GK Films with little exposure. Originally set up by Graham King at Warner Independent, Warner Bros closed the division down and King distributed The Rum Diary in the US through his distribution company FilmDistrict. After a long release delay (shooting completed in 2009) and an estimated $20+ million marketing spend, The Rum Diary tanked opening weekend with $5,135,369 in 2,273 theaters — placing #5 for the weekend led by Puss In Boots, Paranormal Activity 3 and In Time. Audiences gave the film a toxic C cinemascore and The Rum Diary quietly closed with just $13,109,815, leaving FilmDistrict with about $7.2 million after theaters take their percentage of the gross. Depp is normally a reliable star in the overseas market, but the film did awful business everywhere, with the overseas total at $17 million — losing cash for the distributors who snatched up the expensive rights during pre-sales. This would mark the second effort by Depp to inhabit Hunter S. Thompson after the 1998 film Fear And Loathing In Las Vegas, with practically no audience growth. Home video sales were also weak with a domestic haul of $7.3 million (less after resellers take their cut and manufacturing costs).