The Way Back
|Budget: $30 million||Financed by: Spitfire;Imagenation Abu Dhabi|
|Domestic Gross: $2,701,859||Domestic Distributor: Newmarket Films/Wrekin Hill Entertainment|
|Overseas Gross: $17,646,390|
Directed by: Peter Weir
Produced by: Scott Rudin
Spitfire co-financed this $30 million Peter Weir directed film with Imagenation Abu Dhabi and Spitfire’s parent company formed a distribution and sales company, Exclusive Film Distribution and The Way Back would be their first effort. The distribution arm of the new Exclusive Film Distribution was named Wrekin Hill Entertainment and they co-distributed with Newmarket Films in the US. They had ambitious plans for the film, but after an awards qualifying run and campaign that earned only a Best Makeup Oscar nomination and solid, but not great reviews, The Way Back opened with little interest from movie goers. The newly formed company put the film out in 678 theaters where it grossed a not very successful $1,218,868 and a per screen average of $1,798 killed its chance for an expansion. Showing terrible legs, The Way Back dropped 57% in its second frame, making just $523,600 and the film closed with only $2,701,859. Large theater chains like Regal only pay out 34% of the ticket price to small distributors and the companies saw back just less than a million dollars from their first solo output. Their awards campaign was probably more expensive than what the box office returned to them, leaving the modest marketing spend entirely in the red. The Way Back posted weak numbers overseas, grossing $17.6 million across numerous distributors and decent $7.1 million from France was the film’s most profitable territory. After the poor overseas showings, there would be little to no cash overages from distributors to flow back to financier Spitfire. Imagenation Abu Dhabi took a $12 million loss on The Way Back. Newmarket Films has not distributed another picture after The Way Back.