|Budget: $49.9 million||Financed by: Universal|
|Domestic Gross: $21,596,445||Domestic Distributor: Universal|
|Overseas Gross: $6,417,288|
Directed by: David Gordon Green
Produced by: Scott Stuber
Director David Gordon Green had a rough 2011 with his foray into studio comedy filmmaking after his two features flopped, first Your Highness and then the less expensive The Sitter. Universal financed this comedy for $49.9 million after tax breaks and Your Highness was the final released greenlit film under the previous reign of ex-chairman Marc Shmuger. After a sizable ad spend, the film opened in US theaters to a disappointing $9,360,020 and opened against another silly comedy Arthur, which cannibalized each other’s audience. Your Highness placed #6 for the weekend led by the animated Hop and new openers Hanna, Arthur and Soul Surfer. Audiences gave the pic a poor C+ cinemascore and Your Highness dropped 57.1% to $4,019,710 in its second frame. The film quickly closed with $21,596,445 leaving Universal with about $11.8 million after theaters take their cut of the gross, which would not even cover half of the marketing spend. Plenty of comedies don’t travel very well overseas and Your Highness was no different, pulling in $6.4 million and going straight to video in most key markets. Universal clearly did not spend much to promote this outside of the US, but the terrible domestic gross left a huge loss for the studio and a blow to Danny McBride as someone who can top-line a big budget film. Recorded domestic video sales were $8.5 million (less after resellers take their cut and manufacturing costs) before falling off the charts and its numbers no longer reported.