MAN ON A LEDGE

Man On A Ledge

Summit financed this $42 million film and Lionsgate purchased Summit two week’s prior to the release of Man On A Ledge and it was too late to push back the release and it opened the same day in the US as Lionsgate flop One For The Money. Tax rebates and foreign pre-sales covered all but $8.5 million of the budget for Summit. In a last minute effort to attract audiences after weak pre-release tracking, Summit offered buy one get one free packages through online coupon reseller Livingsocial, which didn’t do much to boost sales. Lionsgate offered the same package through Groupon for One For The Money, which was also tracking poorly. Man On A Ledge opened with a weak $8,001,932 in 2,998 theaters, placing #5 when the Liam Neeson pic The Grey led the box office. The film declined 45.6% in its second weekend to $4,351,036 but sank 70.1% in its third frame to $1,301,222 and quickly closed its run with $18,620,000. After theaters take their percentage of the gross, Lionsgate/Summit would see back about $10.2 million, which would cover little of the expensive ad spend or their exposure to the budget. With most of the budget covered through pre-sales, overseas distributors overpaid for the property, which brought in poor numbers from every territory, grossing $27.6 million. Entertainment One put the film out in the UK to a soft $3.9 million, which posted the highest overseas number.