UPSIDE DOWN

Upside Down

Upside Down cost a reportedly $50+ million and this French backed English language romantic sci-fi mash up was designed as a commercial export back in 2009, being financed by Studio 37 and onyx. The budget was later reported closer to $35 million, which would be more likely after tax rebates and the inflated budget used to bolster sales in the international market. The film was a dud worldwide, bringing in $26,284,921 across most territories with $11 million of that from a China release, where only 25% of the ticket price would be returned. The French backed film bombed in France with $2,046,371 with Warner Bros distributing and every major label in the US took a pass on Upside Down, with Millennium picking up the rights for probably an inexpensive amount after the film was already released to poor international numbers. A planned 2D and 3D release by Millennium was canceled when they dumped the film in just 11 theaters to a dismal $28,722 opening weekend. It expanded to 39 theaters the following weekend and pulled in $26,145 for a terrible $670 per screen average over the weekend. It ended its US run with $105,095 and Millennium spent very little on advertising and acquiring the title, so this was probably a wash for them after home video sales.