|Budget: $20 million||Financed by: Universal|
|Domestic Gross: $23,438,250||Domestic Distributor: Universal|
|Overseas Gross: $11,279,923|
Directed by: Shana Feste
Produced by: Scott Stuber
Universal spent an estimated $20 million on this critically trashed remake of the critically trashed 1981 film, based on the book whose author trashed both versions. Novelist Scott Spencer told the hollywoodreporter: “Endless Love was botched — misquoted, as it were — once in 1981, when Franco Zeffirelli tried to make a movie out of it, and it seems as if it has been even more egregiously and ridiculously misunderstood in the movie Universal Pictures is releasing.” After a strong domestic marketing spend that targeted young females, Endless Love opened over a crowded Valentine’s Day frame and was expected to pull in over $20 million.
Endless Love opened against two other 80’s remakes — RoboCop and About Last Night and saw direct competition from the disaster Winter’s Tale. It came in below expectations with $13,307,125 — placing #5 for the frame led by The LEGO Movie in its second weekend. Endless Love was incredibly front loaded and sank 70.2% in its second weekend to $3,967,520 and tumbled another 61.5% in its third frame to $1,526,780 and promptly lost most of its theater count. The remake closed its domestic run after only five weeks with a total of $23,438,250 below the 1981 movie’s $31.1 million gross. Universal would see returned about $13 million after theaters take their percentage of the gross, which would not even cover half of the marketing expenses and leave the budget in the red.
A further overseas marketing spend by Universal saw the film post terrible numbers in every market to a total of just $11,279,923.