|Budget: $16 million||Financed by: City of Peace Films|
|Domestic Gross: $2,827,666||Domestic Distributor: City of Peace Films (through Freestyle Releasing)|
|Overseas Gross: $13,325|
Directed by: Dustin Marcellino
Produced by: Howard Klausner
The Identical was financed for $16 million by City of Peace Films. They also covered the marketing expenses through rent-a-distributor Freestyle Releasing and spent north of $16 million on P&A. Hoping to tap into the faith based market that saw recent success in the likes of God’s Not Dead, The Identical was heavily promoted by a grassroots campaign, including over 5,200 churches that pushed the movie. Freestyle first dated The Identical for September 12, but moved it forward a week to the slow post Labor Day frame on September 5. Co-star Ashely Judd also had Dolphin Tale 2 open on September 12.
The Identical was booked into 1,956 theaters, received atrocious reviews and posted one of the worst wide release numbers on record with $1,587,137 — placing #12 for the weekend led by Guardians Of The Galaxy in its 6th frame. The film declined a massive 74.7% in its second weekend to $401,983 and was pulled out of release after its third week with just $2,827,666. City of Peace would see back only a small portion of the gross since major theater chains, like Regal Cinemas only return 34% to independent distributors, leaving them with about $950,000 plus a distribution fee to Freestyle Releasing.
Overseas, The Identical saw a theatrical release only in Brazil to all of $13,325. The Identical was City Of Peace’s first film and they lost almost the entire $32+ million investment and currently have no films in their pipeline.