The Finest Hours
|Budget: $80 million||Financed by: Disney|
|Domestic Gross: $27,569,558||Domestic Distributor: Disney|
|Overseas Gross: $24,529,532|
Directed by: Craig Gillespie
Produced by: James Whitaker
The Finest Hours carries a hefty $80 million budget, which was financed by the mouse house and Disney originally scheduled the pic for release on April 15, 2016 but pushed it forward to October 9, 2015 for an awards qualifying run and put The Jungle Book in its vacated April date. Disney pushed it back again to January 29, 2016 and a benefit of the new date, would be an IMAX release, since Disney arranged a slate deal with the giant-screen exhibitor for most of its films. The Finest Hours was positioned as counter-programming to Kung Fu Panda 3 and it also bowed against Fifty Shades Of Black and the problem picture Jane Got A Gun.
After a strong P&A spend with $24.2 million in TV ads going into release, plus millions more in print, online, radio, booking fees, etc, The Finest Hours opened with a very troubling $10,288,932 in 3,143 theaters — even with the benefit of price gouging surcharges of 3D and select IMAX screens. It placed #4 for the weekend led by Panda 3, The Revenant and Star Wars: The Force Awakens. Audiences gave the pic a solid A- cinemascore, but the following weekend The Finest Hours took a hit from the Super Bowl and declined 53.1% to $4,826,239. It closed its domestic run with only $27,569,558.
The pic did not fare any better offshore, with the overseas cume at a miserable $24.5 million in theatrical receipts. The worldwide total was $52 million and Disney would see back about $28.6 million after theaters take their percentage of the gross. Disney CEO Bob Iger announced to investors that The Finest Hours will end as a $75 million loss.