My All American
|Budget: $27.6 million||Financed by: Bud Brigham (Anthem Productions)|
|Domestic Gross: $2,246,000||Domestic Distributor: Aviron Pictures (formerly Clarius Entertainment)|
|Overseas Gross: $0|
Directed by: Angelo Pizzo
Produced by: Paul Schiff
My All American was financed by wealthy Texas oilman Bud Brigham for $28 million through his newly formed Anthem Productions. A Louisiana tax rebate of $399,772 brings the net budget to $27.6 million. This is Brigham’s first foray into the movie business and it looks as if his investment will be all red ink, except for the $1 million US distributor Clarius Entertainment ponied up for the pic. New distributor Clarius Entertainment botched their first three releases in 2014, the animated fiasco Legends of Oz: Dorothy’s Return, the Michael Douglas geezer targeting comedy And So It Goes and the Nicole Kidman dud Before I Go To Sleep. Clarius was set to release their fourth film, the Jennifer Aniston vehicle, She’s Funny That Way, which they picked up for $4.5 million with a $24.5 million P&A commitment, but Clarius only came through with $900,000 and did not have the funds to release the picture — and is being sued for fraud and damages.
My All American was originally scheduled for an October 9 release, which would have put the film in direct competition with Woodlawn, which was opening the following weekend — both are targeting faith based audiences and are about football. Clarius shifted the release for My All American a month later, which Woodlawn was still playing in 808 theaters and inexplicably opened the pic the same day as The 33, which is also courting faith based audiences. The faith based My All American required smaller P&A muscles from Clarius, but the cost of a wide release is still hefty and Clarius (relabeled Aviron Pictures) booked the movie in 1,565 theaters where it bombed with $1,365,000 and a $872 per screen average. Plenty of pics targeting the faith based demo have strong legs at the box office and a large multiplier, but My All American collapsed 73% the following weekend to $369,000 and was pulled out of all but 48 theaters going into its third frame of release. The third weekend took in a mere $59,000 and the numbers were not reported after the weekend at $2,246,000.
American football themed movies have very little appeal overseas and are usually completely dependent on the domestic market for success. My All American was renamed Courage by its international sales company Spotlight Pictures and currently there is no release information overseas.