Prince of Persia: The Sands Of Time
|Budget: $200 million||Financed by: Disney|
|Domestic Gross: $90,759,676||Domestic Distributor: Disney|
|Overseas Gross: $245,606,000||
Directed by: Mike Newell
Produced by: Jerry Bruckheimer
Disney financed this $200 million video game adaptation, which producer Jerry Bruckheimer predicted would spawn a new franchise as successful as The Pirates of the Caribbean. Instead of a lucrative franchise, Disney took a massive unspecified write down on the film and it joined the ranks as one of the biggest flops of 2010. Disney opened Prince of Persia: The Sands Of Time over the Memorial Day frame against the female skewing Sex And The City 2 and it disappointed with $30,095,259 — placing #3 behind Shrek Forever After and Sex And The City 2. The pic declined 53.4% in its second weekend to $14,019,131 and 53.7% in its third to $6,486,150 and closed with a less than blockbuster $90,759,676. Prince of Persia: The Sands Of Time pulled in very good numbers overseas with a $245.6 million gross, but it was not enough to pull the poor US numbers out of the red and into profit. The worldwide total came to $336.3 million, but Disney would see back about $185 million after theaters take their percentage of the gross — which would cover the $100+ million P&A spend, but leave much of the budget in the red. Disney and Bruckheimer had a tough time in 2010 with their other collaboration The Sorcerer’s Apprentice also ending in a write down.