My Soul To Take
|Budget: $25 million||Financed by: Rogue|
|Domestic Gross: $14,744,435||Domestic Distributor: Relativity (through Universal)|
|Overseas Gross: $6,231,967||
Directed by: Wes Craven
Produced by: Ryan Kavanaugh
Rogue, the genre branch of Focus, which is owned by Universal, financed this $25 million Wes Craven film, which originally finished filming in mid 2008. Universal sold off Rogue to Relativity Media who inherited the title and issued re-shoots in mid 2009 and then slapped a 3D conversion on My Soul To Take and released it in US theaters on October 8, 2010 with a saturated box office of horror entries — two of which were released the weekend before, Case 39 and Let Me In (also distributed by Relativity) and both did poor business. At the time of release, My Soul To Take posted the worst opening numbers for a 3D film playing in over 1,500 theaters, bringing in just $6,842,220. Audiences gave My Soul To Take a miserable D cinemascore and it declined 53.7% in its second weekend to $3,170,310 and lasted only four weeks in release to a total of $14,744,435. Relativity would see back about $8 million after theaters take their percentage of the gross, which would leave much of the P&A costs in the red. A weak $6 million in home video sales (less after resellers take their cut and manufacturing costs) would slightly pad a loss for Relativity, since this was a picture that was part of the Rogue library they purchased. Universal would also collect a 10% distribution fee from Relativity for an overseas release, but Universal only put the film out in a small release in Germany and UPI (Universal and Paramount joint distribution arm) released in Spain, Singapore and Malaysia to about $400k total from those four territories. The film made the majority of its poor $6.2 million gross overseas from $4.2 million in Russia and went straight to video in most markets.