R.I.P.D.

R.I.P.D.

Budget: $154 million Financed by: Universal
Domestic Gross: $33,618,855 Domestic Distributor: Universal
Overseas Gross: $44,705,365
Directed by: Robert Schwentke
Starring:
Jeff Bridges
Ryan Reynolds
Produced by: Neal H. Moritz

r.i.p.d. box officeIt’s hard to imagine a less appealing trailer and marketing material than this cheap looking Men in Black knockoff, staring a mouth full of marbles mumbling Jeff Bridges and a bored looking Ryan Reynolds.  Universal chairman Adam Fogelson lost his job over a string of Universal fiascos, including Battleship from the previous summer and the dismal box office of RIPD and their upcoming 47 Ronin was tracking for disaster.  Universal reported the budget at $130 million, but Deadline‘s sources listed the budget as $184.1 million and after a $28.1 million tax rebate, the budget was $154 million.  R.I.P.D. was tracking poorly and had marketing reduced to cushion the blow and Universal did not screen the film for critics, which makes it obvious Universal knew they had a turkey on their hands.  It opened to a terrible $12,691,415 in the US, placing #7 when The Conjuring led the weekend box office.  Audiences gave R.I.P.D. a poor C+ cinemascore and it dropped 52.2% in its second weekend to $6,070,525 and declined 60.3% in its third weekend to $2,409,855 and closed its run with just $33,618,855.  Universal would see back about $18.5 million after theaters take their percentage of the gross, which would not even cover the ad spend.  The film didn’t fare any better outside the US with Universal releasing in most territories to just $44,705,365, with $13 million of that coming from Russia.  Movies don’t misfire much worse than R.I.P.D.  Speaking about the movie, Jeff Bridges was quoted as saying “I was a little underwhelmed.”  Indeed.