Blu-Ray Releases for May 24, 2016
The Finest Hours carries a hefty $80 million budget, which was financed by the mouse house and Disney originally scheduled the pic for release on April 15, 2016 but pushed it forward to October 9, 2015 for an awards qualifying run and put The Jungle Book in its vacated April date. Disney pushed it back again to January 29, 2016 and a benefit of the new date, would be an IMAX release, since Disney arranged a slate deal with the giant-screen exhibitor for most of its films. The Finest Hours was positioned as counter-programming to Kung Fu Panda 3 and after a strong P&A spend with $24.2 million in TV ads going into release, plus millions more in print, online, radio, booking fees, etc, The Finest Hours opened with a very troubling $10,288,932 in 3,143 theaters — even with the benefit of price gouging surcharges of 3D and select IMAX screens. It placed #4 for the weekend led by Panda 3, The Revenant and Star Wars: The Force Awakens. The problem picture Jane Got A Gun also bowed that weekend. For its second weekend in release, The Finest Hours took a hit from the Super Bowl and declined a steep 53.1% to $4,826,239. It closed its domestic run with only $27,569,558. The overseas cume was a miserable $24.4 million in theatrical receipts. The worldwide total was $52 million and Disney would see back about $28.6 million after theaters take their percentage of the gross. Disney CEO Bob Iger announced to investors that The Finest Hours will end as a $75 million loss.
Zoolander 2 was financed by Paramount for just north of $50 million and this belated sequel set the record for the most online views of a comedy trailer with 52.2 million views in its first week. Paramount invested in a worldwide marketing blitz and scheduled the pic for release over the competitive Valentine’s Day frame, against Deadpool and How To Be Single. In addition to Paramount’s ad push, Zoolander 2 had numerous promotional tie-ins with Fiat, Cîroc Vodka, a Zoolander skin-care line at Kiehl’s, Samsung and more. Hell, there was even a Blue Steel Selfie app. Awareness was very high for Zoolander 2 and it was tracking for an opening around $25 million, but atrocious reviews and a poor C+ cinemascore from audiences brought this in far below estimates at $13,841,146 in 3,394 theaters. It placed a distant #4 for the weekend, led by Deadpool. The film sank 60.6% in its second frame to $5,455,344 and continued to post huge weekly declines and sputtered out of release with only $28,848,693. The film did not fare any better overseas, with a weak $27.1 million cume. The UK posted the highest gross with only $5.7 million and Australia posted $5.2 million. The worldwide total has stalled at $55.9 million, returning about $30.7 million to Paramount after theaters take their percentage of the gross. A week after Zoolander 2 pulled in its disappointing opening numbers, Viacom announced their intentions to sell their minority stake in Paramount. Zoolander 2 was not the primary reason behind this, as Paramount’s value has been estimated between $4 billion to $5.5 billion — far less than Viacom’s $9.9 billion takeover in 1994. Viacom Chief Executive Philippe Dauman said the box office failure of Zoolander 2 and Whiskey Tango Foxtrot cost the studio $100 million in losses.