30 MINUTES OR LESS

Budget: $28m Financed by: Media Rights Capital
Domestic Gross: $37,053,924 Domestic Distributor: Sony
Overseas Gross: $3,912,792

30-minutes-or-less-movie-poster-01Media Rights Capital financed the $28m comedy and Sony came on as worldwide distributor.  The second pairing between Zombieland director Ruben Fleischer, Jessie Eisenberg and Sony – and Eisenberg and Sony were also coming off the 2010 success The Social Network, so expectations were pegging 30 Minutes or Less to open higher than the $13,330,118 it did at US theaters.  The film did not hold well and dropped 52% in its second weekend to $6,402,602 and closed with $37,053,924 which would cover most, but not all of the ad spend after theaters take their cut of the gross.  Comedies don’t usually travel very well overseas and Sony saw terrible numbers in every market to a $3.9m total.  Sony opened the film moderately wide in the UK in 261 theaters to an awful $411,223 and it sank 80.2% in its second weekend to $81,484 and was pulled out of release after three weeks to $872,851.  A weak $1,384,261 from Russia was the strongest number in the overseas market for 30 Minutes or Less.  After modest domestic home video sales at $13m (less after resellers take their cut and manufacturing costs), the film probably came close to a break even point for Sony, but little if any cash overages would flow back to Media Rights Capital.

Buy 30 Minutes or Less [Blu-ray]