ARTHUR

Budget: $40m Financed by: Warner Bros
Domestic Gross: $33,035,397 Domestic Distributor: Warner Bros
Overseas Gross: $14,752,546

228105id1e_Arthur_27x40_1Sheet_0410.inddThis $40m Warner Bros film was designed as a vehicle for Russell Brand, who would later describe Arthur as a “mistake.”  This would be Brand’s first top billing studio film and the marketing was focused on his antics, which didn’t connect with audiences.   It didn’t help that Arthur was released in the US the same day as fellow bomb Your Highness, which accounted for the two films competing for audiences looking for silly comedies.  The remake of the far more successful 1981 film pulled in a soft $12,222,756 in 3,276 theaters and closed with a disappointing $33,035,397.  Warner Bros would see back $18.1m after theaters take their percentage of the gross, far less than the ad spend and leaving the budget i the red.  Warner Bros released the film overseas and opened the film wide in the UK in 434 theaters to a terrible $1,262,415 and it fell just 9.7% in its second weekend to 1,140,037 but declined 55.5% in its third frame to $507,012.  Arthur closed its UK run with a weak $5,414,235 which posted the strongest number overseas.  The film pulled in a total of $14,752,546 and went straight to TV in France and ended Brand’s leading man status.

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