THE DILEMMA

Budget: $70m Financed by: Universal
Domestic Gross: $48,475,290 Domestic Distributor: Universal
Overseas Gross: $22,071,575

dilemmaUniversal footed the $70m bill for this Ron Howard comedy, that on paper should have been a blueprint for success.  With Vince Vaughn coming off a slew of recent boxoffice successes and Kevin James coming off his first solo outing Paul Blart: Mall Cop and Howard returning to the comedy genre after years of dramatic turns.  The Dilemma’s trailer was weak and set off a firestorm of criticism over gay jokes and the film opened to poor reviews and the marketing never seemed to be clear if this was a broad comedy or drama, which was also a frequent complaint from critics.  The Dilemma opened with little hype, but still managed $17,816,230 opening weekend at US theaters and declined 48.9% in its second frame to $9,108,890 and had a modest 37.8% third weekend decline to $5,665,730.  The film closed its run with a disappointing $48,475,290 which would leave Universal with $26.6m after theaters take their percentage of the gross, which would cover the US ad spend, but not the expensive $70m budget.  Overseas, the film did poorly bringing in just $22,071,575, with the film playing best in the UK and Germany making a weak $4.5m in each territory.  Ron Howard and Brian Grazer’s Imagine Entertainment had a lucrative deal with Universal where they see 7.5% of the gross of any film they develop – so Imagine was the only one that saw a return on The Dilemma.  Vince Vaughn would see a decline in his star power after The Dilemma, with the 2012 flop The Watch and the 2013 flop Delivery Man.

Buy The Dilemma [Blu-ray]